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RPConcept Study · Aesthetics

Luma: Clients find the treatment that fits before they book.

A med spa concept that turns a client’s concern into a suggested treatment path, with the reasoning, the time involved and the downtime, carried into the consultation request.

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Luma’s Treatment Concierge: a personal treatment path, with the primary match and why it fits
Concept · Luma

01The business

Luma Beauty & Wellness is a fictional medical spa offering injectables, skin treatments and body care under medical oversight. Its clients arrive curious but unsure which treatment is right, and many hesitate to ask.

02The opportunity

  1. 01Understand which treatment fits their concern without reading every service page.
  2. 02Know the time, downtime and typical series before booking a consultation.
  3. 03Arrive at the consultation already understood.

03What RidgePro AI built

The Treatment Concierge: choosing the focus area on a simple face map

Treatment Concierge

Three calm questions: the concern, where it shows and what matters most. The answer is a path of one to three treatments, each with why it matches, the time involved, the downtime and the typical series.

Luma’s portrait photography: a close, natural face against a warm neutral background

Careful information

Treatment pages that explain what each option targets and what to expect, in hedged language, with illustrative images labeled as illustrative.

04Why

  • A long treatment menu makes people do the matching themselves. A few good questions do it for them.
  • Clear, careful information about time and downtime builds trust without promising results.
  • The provider starts the consultation from the client’s own answers.

Who this fits

  • Med spas and aesthetic clinics
  • Dermatology and skin care
  • Salons and wellness studios
  • Any service where clients need help choosing

05What we would measure

  1. 01Concierge completions, and how many continue to a consultation request
  2. 02Consultation requests that include a suggested treatment path
  3. 03Time from a first visit to a booked consultation
  4. 04The concerns and priorities clients choose most

This is a concept: a fictional business RidgePro AI designed and built to show what’s possible in its industry. It has no customers and no results to report. These are the numbers we would track for a real client.